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https://deadline.com/2024/02/mcdonal...-a-1235836612/

McDonald’s Plans Anime Version Of Its Restaurant In L.A., Will Offer New Anime Shorts And Manga

February 24, 2024 10:25am

McDonald's is celebrating a new anime collaboration by launching a Los Angeles exclusive: WcDonald', a version of McDonald’s that's commonly featured in many popular anime shows.

The knock-off first appeared in the 1981 manga and anime franchise Cat's Eyes. The Los Angeles version is a prelude to a similar rollout in 30 markets worldwide. Aside from the name, the difference in the anime stores will be the availability of a special sauce, manga-inspired packaging, episodic anime shorts, and manga .

This isn't the first such McDonald's stunt. Earlier, they did a Snoop Dogg version of the stores in a limited promotion.

"Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," McDonald's said in the announcement. The Japanese manga artist and illustrator Acky Bright was enlisted to design custom WcDonald's packaging for this collaboration.

McDonald's has also partnered with the animation house studio pierrot to produce the first official WcDonald's anime. Starting Feb. 26 and lasting until March 18, 2024, McDonald's will release a new anime short and new manga every Monday. You can find them both on WcDonalds.com or by scanning the code on the new WcDonald's bag.

The four new shorts:

The Race to WcDonald's (drops Feb. 26): Two heroes embark on an epic race to WcDonald's.

Love from Across the Booth (drops March 4): Two protagonists discover the WcDonald's Sauce and WcNuggets aren't the only perfect pairing.

WcNuggets Space Frontier 3000 (drops March 11): A team of WcDonald's pilots must protect the last WcNugget against an ominous force.

The Wisdom of the Sauce (drops March 18): Three women are transported to a distant land to unravel the mystery surrounding the elusive sauce before it's gone forever.

The first WcDonald's promises it will be a "multi-sensory dining experience with a genre-bending fusion of entertainment and food." Guests will enjoy a set menu of WcDonald's items all while being transported into the WcDonald's universe "through 360 projection mapping and immersive tabletop projections" inspired by the four new anime shorts.

The stunt will run March 9-10. WcDonald's fans can reserve their spot exclusively on OpenTable starting on Feb. 28 by searching "WcDonald's Immersive Dining Experience" on the OpenTable app. You can also go through the WcDonald's website.

PhantomStranger

McDonald's has lost its once iron grip on the kids market and I imagine this is a play to lure younger crowds again. The brand is dying as an American stalwart, unfortunately.

I absolutely loathe how they've redesigned their restaurants over the past 20-25 years. They seem to be structured almost entirely now around how quickly they can build and strip them down.

milo bloom

My dad finally retired from the organization after over 40 years with them and I’m especially glad i won’t have to listen to his Fox News fed paranoia about the whole thing being some kind of conspiracy to take over America.

WTK

The Race to WcDonald's | WcDonald’s Short Ep. 1



‘The Race to WcDonald's’ | WcDonald’s Short Ep. 1 (English Sub)

fujishig

Never thought I'd see a reference to Cat's Eye in a Mcdonalds blurb but this is where we are. My kids are going to be ecstatic.

PerryD

My daughter is visiting Tokyo right now, she says the Happy Meal toys are better in Japan and just sent me this photo

WTK

Just a couple things to mention from last year...


https://corporate.mcdonalds.com/corp...d-in-meal.html (August 9, 2023)

Maou (The Devil is a Part-Timer!) was part of a cross promo with McDonald's x Loki: Season 2



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McDonald's Japan anime mini series from last year:

Sept 20

Sept 22

Sept 24

Nov 1

Nov 3

Nov 5

PhantomStranger

It's my understanding McDonald's restaurants are better in pretty much every country outside the United States. Better menus, better service, better everything. The company realized back in the 1990s they were a real estate play more than anything else, which is when the chain as we knew it started declining.

fujishig

I was going to say they missed the boat not doing a crossover with Part Timer but I guess they did. Ha. The notable thing for this one, of course, is that it's a US promotion.

I still like this one they did (forgive the subtle brainwashing of the poor girl into the Mcdonalds cult):

As for this promotion I still don't understand what it is. Where are the interactive stores in LA? And the only thing they're advertising right now is... a new mcnugget sauce?

WTK

It was a tiny part of it. I think it was missed by most people.

https://www.prnewswire.com/news-rele...302066808.html

An Immersive Dining Experience at WcDonald's
Taking inspiration from the isekai anime subgenre, we're transporting fans to the first IRL WcDonald's on March 9-10. The WcDonald's Immersive Dining Experience will be a multi-sensory dining experience in Los Angeles, CA - a genre-bending fusion of entertainment and food. Guests will be transported into the WcDonald's universe through 360 projection mapping and immersive tabletop projections inspired by the four WcDonald's anime episodic shorts – all while enjoying a set menu of WcDonald's items. Fans can reserve their spot exclusively on OpenTable starting Feb. 28 by searching "WcDonald's Immersive Dining Experience" on the OpenTable app or website.

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WcDonald's Immersive Dining Experience reservation link https://www.opentable.com/r/wcdonald...ce-los-angeles

Mike86

Dang I would probably be trying to collect those Kirby’s if they were in US McDonald’s Happy Meals.

WTK

Love from Across the Booth | WcDonald’s Short Ep. 2



Love From Across The Booth | WcDonald’s Short Ep. 2 (English Sub)

PhantomStranger

When I picked up something at McDonald's today, they had anime girls on the receipt.

WTK

WcNuggets Space Frontier 3000 | WcDonald’s Short Ep. 3



WcNuggets Space Frontier 3000 | WcDonald's Short Ep.3 (English Sub)

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The Wisdom of the Sauce | WcDonald’s Short Ep. 4



The Wisdom of The Sauce | WcDonald’s Short Ep. 4 (English Sub)

story

My kids, who enjoy both McDonald's and anime, have really enjoyed all of this. We like the WcNuggets savory chili sauce, too, and our local WcDonald's are already out!

WTK

Official WcDonald's AMV w/ Studio Pierrot & official track "WANT U LUV IT" by Reol